Established in 2008, Blueshoon is a Chicago-based web development company that has worked with clients such as Playboy, Tonal, and the Epilepsy Foundation. The team of seventeen builds custom websites with a focus on WordPress and ecommerce platforms. They also provide comprehensive managed services and email marketing support, handling everything from technical updates to campaign strategy.
From its header and footer to its portfolio and single project pages, the Blueshoon website is built almost entirely with native WordPress blocks, elevated with custom styles and animations. It makes strategic use of select bespoke blocks for unique components like the navigation overlay button and a timeline. The site showcases how block themes and the block editor can deliver modern and sleek web experiences.